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Captive Audience Advertising Invades the Classroom
Added On: 897 days ago
Runtime: 04:36
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http://www.pixelproductionsinc.com/  www.mediaed.org For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness ...

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