Captive Audience Advertising Invades the Classroom



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http://www.pixelproductionsinc.com/  www.mediaed.org For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness ...

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Added On: 06-12-2009
Runtime: 04:36
Total Views: 108
Comments: 0
Category: Advertising  
Tags: News  MEF  Media  Education  Literacy  Critical  Mass  Industry  Educational  Sut  Jhally  Public  School  Commercialism  Consumerism  Ads 

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