Big Bucks Big Pharma Marketing Disease Pushing Drugs



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http://www.pixelproductionsinc.com/  used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big ...

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Added On: 06-12-2009
Runtime: 04:57
Total Views: 375
Comments: 0
Category: Advertising  
Tags: News  MEF  Media  Education  Literacy  Critical  Mass  Industry  Educational  Sut  Jhally  Drugs  Pharmaceuticals  Commercialism  Ads 

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